What is the purpose of writing a book? The book can be one of your inexpensive products. It can even be a free product! I will explain this further in Chapter six, which discusses marketing educational products.

An excellent strategy is to avoid viewing the book as a profitable product! If we sell many of our books, even at a low price, we will progress much faster on becoming a celebrity educator. Those who become interested in our teachings by reading the book are more willing to pay higher amounts and buy our expensive products.

You can even advertise other products within the book and recommend purchasing an instructional video. This way, the book becomes an excellent tool for marketing additional products. So, one of the most potent strategies is to sell the book at a very minimal profit and use it to market more expensive products and services.

1. Establishing Credibility Quickly

Among the ten products I introduced, the book is the only one that can elevate your credibility as an instructor as soon as it is published. People in society have great respect for authors. In daily life, when I mention that I am an author, the situation suddenly changes. They treat me with much more care and help me. The book increases your credibility as an expert.

2. Increasing Product Sales

If your audience knows that you have a published book besides educational products, they will be more inclined to purchase them. Especially those who have read parts of the book will have a strong interest in acquiring your other products.

3. Request for Speaking Engagements

As an author, you can lecture in workshops or seminars. One exciting thing that has happened to me several times is that the manager of a company or organization reads my book. Then, they contacted me and asked me to present the exact content of the book in a workshop or seminar. A book makes that person willing to pay a considerable amount and hear the same content directly from the author. The profit from the book may be insignificant, but with a few speaking engagements, you can earn a substantial amount, which is the result of publishing that book.

4. Publishing Articles in Journals

When you are an author, negotiations with journals become much more accessible. As soon as you mention that you are the author of a book, the editor-in-chief’s worries dissipate. They become confident that you have some familiarity with writing principles. You are an author, so publishing your articles can improve the journal’s credibility.

5. Interviews with You

Different media outlets like interviewing authors and benefit from their opinions and recommendations. A straightforward idea is to send a few copies of your book to magazines and media outlets as gifts. It is better to include a letter introducing yourself and expressing your readiness to collaborate. Some of them may contact you and request an interview.