In today’s digital landscape, video content reigns supreme, especially short-form videos on platforms like TikTok, Instagram, Facebook, and most notably, YouTube. If you’re a business owner, marketer, or content creator looking to grow your audience and dominate your industry, understanding how to leverage YouTube effectively is crucial. This article dives deep into a powerful, actionable strategy known as the Blue Ocean Video SEO Strategy for 2023, designed to help you multiply your YouTube traffic without the constant pressure to record new videos.

This strategy is inspired by insights from Atiba D’Souza, a seasoned video marketing expert who shares compelling case studies, practical tips, and a fresh approach to video SEO that breaks away from the noise and competition. Whether you’re new to video, struggling to get traction on your existing content, or an agency seeking to elevate your clients, this guide is for you.

Implementing a comprehensive Video SEO Strategy can significantly enhance your visibility on YouTube and beyond.

 

Understanding the Video Marketing Landscape

Video marketing is not just a trend or a shiny object to chase after—it’s the future of digital marketing. Brands that embrace video grow faster and attract more qualified leads. Here are some eye-opening statistics that underline the importance of video marketing:

This is where a solid Video SEO Strategy comes into play, as it helps in maximizing the potential of your video content.

• Brands using video marketing grow their revenue 49% faster year over year than those that don’t.
• Video marketing generates 66% more qualified leads, cutting down on unqualified prospects dramatically.
• 84% of consumers reported buying a product after watching a video about it.
• 80% of customers start their buyer’s journey by watching a branded video on YouTube.

Clearly, video is not just about entertainment; it’s a critical tool for education, engagement, and conversion at every stage of the customer journey.

Meet Russell and Cletus: Real Stories, Real Results

To understand the power of the Blue Ocean Video SEO Strategy, let’s explore the journeys of two entrepreneurs: Russell and Cletus.

Russell’s Challenge: A Physiotherapy Practice Down Under

Russell runs a physiotherapy clinic in Australia with fierce local competition. For years, he followed conventional advice—he created YouTube videos and aimed to rank on Google’s first page. Despite his hard work, his videos averaged only about seven views each, and the time investment was enormous. Frustrated and stuck, Russell was at the brink of giving up.

Cletus’s Story: Helping Athletes Transition to Business

Cletus, a former athlete and accomplished speaker, created high-quality YouTube videos to share his message. His videos performed better than Russell’s but still only averaged around thirty views. Like Russell, he was spending countless hours creating content without meaningful traction or growth.

What both Russell and Cletus had in common was remarkable persistence—they kept producing content for years, despite minimal results. But persistence alone wasn’t enough; they needed a new approach.

 

The Breakthrough: SEO Tuned Video Splintering

The solution came through a strategic process called SEO Tuned Video Splintering. Instead of recording new videos, this technique involves dissecting existing long-form videos into multiple short-form videos—called “shorts”—each under one minute. These shorts are designed to answer specific questions that potential customers are actively searching for on Google and YouTube.

Employing the Video SEO Strategy means you are harnessing the latest techniques to boost your reach.

Why Shorts Work

Short videos are more digestible, easier to consume, and favored by YouTube’s algorithm. The key difference here is not just repurposing but creating shorts that are SEO tuned. That means each short is crafted around a specific, high-intent search query that your audience is typing into Google or YouTube. This method drastically increases the visibility and reach of your content.

Results Speak Louder Than Words

For Cletus:

• Three original videos with a combined 88 views were split into 18 shorts.
• These shorts garnered a total of 2,055 views—an increase of 56% more views on the original videos.
• Subscribers increased by 25% in just two weeks.
• 77% of the shorts ranked on page one of Google for keywords relevant to his niche, including many in the top spot.

For Russell:

• Ten original videos with a combined 332 views were segmented into 48 shorts.
• These shorts amassed nearly 3,200 views.
• Original videos saw a 25% increase in views.
• YouTube subscribers increased by 40%.
• Russell’s content ranked on page one for over 100 keywords, dominating local searches with eight out of ten listings on page one.

These outcomes highlight the power of SEO tuned video splintering to exponentially increase views, engagement, and subscriber growth without the need to create new videos from scratch.

 

A well-crafted Video SEO Strategy not only increases traffic but also enhances audience engagement.

How to Find the Right Questions to Answer

The secrets of a successful Video SEO Strategy are embedded in understanding audience behavior.

One of the most common hurdles in content creation is knowing what to talk about. The answer lies in a simple but powerful insight: People search by asking questions. When someone wants to know something, they type a question into Google or YouTube. If your video answers that question better than anyone else, you win.

Using Google’s “People Also Asked” Feature

Google provides a treasure trove of real questions people are asking through the “People Also Asked” section. Here’s how to use it:

1. Type your target keyword or profession into Google (e.g., “professional cuddler”).
2. Look at the “People Also Asked” box for related questions.
3. Choose questions relevant to your business and audience.
4. Search those questions to uncover even more specific sub-questions.

This process helps you build a comprehensive content outline, ensuring your videos address the exact queries your audience is searching for.

Keyword Research Made Easy

To enhance your keyword research, use tools like the browser plugin Keywords Everywhere. It’s affordable (around $20 total) and provides related keyword suggestions that can help you refine your content strategy further.

 

Creating a Video Content Brief

Once you have your questions and sub-questions, organize them into a content brief. This brief should include:

• The main question your video will answer (used as the video title).
• Subtopics or related questions to cover within the video.
• Notes or key points you want to mention on camera.

By following this structured approach, you ensure your videos are purposeful, focused, and aligned with search intent.

 

Best Practices for YouTube Video SEO

With a clear Video SEO Strategy, you can systematically approach your content creation process.

Beyond content, following YouTube’s best practices is essential for success. Here are some key points to keep in mind:

• • Title your videos using the exact question people ask: Even if the grammar isn’t perfect, this matches search queries precisely.

Your Video SEO Strategy should include meticulous planning and keyword optimization.

• Create engaging hooks and introductions: Capture attention in the first few seconds.
• Include clear summaries and calls to action: Guide viewers on what to do next.
• Optimize video descriptions and tags: Use relevant keywords naturally.
• Maintain consistency: Regular uploads help build momentum and audience trust.

Following these best practices, combined with SEO tuned content, maximizes your chances of ranking on page one and attracting your ideal audience.

 

Why This is a Blue Ocean Strategy

Understanding how to deploy a Video SEO Strategy effectively can set you apart from competitors.

The term “Blue Ocean Strategy” refers to finding untapped markets with little competition. In the context of YouTube video marketing, this means:

• 91% of small businesses do not have a YouTube channel at all.
• Even among those who do, very few use SEO tuned video splintering to maximize reach.
• By adopting this strategy now, you position yourself far ahead of competitors who are stuck in the crowded “red ocean” of traditional marketing.

Imagine going fishing where no one else is. You catch the biggest fish quickly and without competition. That’s exactly what this strategy offers—dominance in your niche by being where your audience is searching and consuming content.

 

What if You’re New to Video or an Agency?

If you haven’t started video yet, or feel overwhelmed by the process, you’re not alone. Common concerns include:

• “Video is hard; I don’t know what to say.”
• “I get nervous on camera.”
• “I’m not creative or tech-savvy.”

For beginners, the key is to start simple, focus on answering questions, and let your personality shine through. You don’t need fancy equipment or perfect edits to get started.

If you’re an agency, this method can be a powerful offering for your clients. You can help them repurpose existing content, improve SEO rankings, and grow their audience without the constant demand for fresh videos.

 

Taking Action: Your Next Steps

By focusing on a Video SEO Strategy, you ensure that your efforts yield the best possible results.

Here’s a simple roadmap to implement the Blue Ocean Video SEO Strategy:

1. Audit your existing video content: Identify videos that can be splintered into shorts.
2. Research questions: Use Google’s “People Also Asked” and tools like Keywords Everywhere to find relevant queries.
3. Create content briefs: Outline the main question and sub-questions for each short.
4. Cut and edit videos: Produce engaging shorts under one minute that answer specific questions.
5. Optimize titles, descriptions, and tags: Use exact search queries as titles to match intent.
6. Upload consistently and track results: Measure views, subscriber growth, and rankings to refine your approach.

Remember, the most important part is to take action. Many people get stuck taking notes and learning without applying what they learn. Start small, stay consistent, and watch your YouTube presence grow exponentially.

The effectiveness of your Video SEO Strategy lies in its execution and regular assessment.

The Blue Ocean Video SEO Strategy is more than just a marketing tactic—it’s a mindset shift that allows you to break free from saturated markets and find massive growth opportunities through strategic video content. By focusing on SEO tuned video splintering, answering real questions your audience cares about, and leveraging the power of YouTube shorts, you can multiply your traffic, increase your subscriber base, and dominate your niche.

Remember, the backbone of your growth will be a robust Video SEO Strategy.

Now is the perfect time to start, whether you’re new to video, have existing content that’s underperforming, or manage clients looking for results. The playing field is wide open, and the opportunity to stand out and lead is yours for the taking.

Those who master their Video SEO Strategy will find it easier to navigate and succeed in the digital landscape.

Remember, success in video marketing doesn’t happen by accident. It happens when you combine quality content with smart SEO strategies and consistent action. Dive into this blue ocean, and reel in the big fish for your business.

The Video SEO Strategy is not just a tool; it’s a framework for achieving sustained growth.

 

Set your sights on creating a dynamic Video SEO Strategy that fosters long-term success.