Do you ever feel your expertise goes unnoticed in a sea of experts? Standing out as an authority can be difficult in a world of knowledge and information. But fear not, because there is a strategy that can help you become a highly paid expert.

This blog post is extracted from Brendon Burchard‘s teachings and will explore the guru positioning trifecta, a foundation for positioning yourself as an influential expert. By taking on the roles of a researcher, a reporter, and a results maker, and strategically leveraging your credibility hooks, you can establish yourself as an expert that the market is willing to pay for. So, if you’re ready to make your mark and be recognized for your wisdom, keep reading to learn more about positioning yourself as an expert.

Positioning Yourself as an Expert: A Guide

Standing out as an authority can be tricky in a world swarming with experts in various domains.

How do you let the world realize your expertise? How do you package your knowledge in a manner that resonates with your target market? We’ll unwrap the strategy called the guru positioning trifecta, which serves as a foundation for becoming a highly paid-expert.

When positioning yourself as an expert, three critical roles form the trifecta.

1. The Researcher and Reporter

The first role is that of avowing relentless research and reporting. You need to dive into your chosen topic, studying every information available. Attend seminars, read books, listen to podcasts, watch videos, and extensively scour the internet to know current trends about your topic. Be it for improving life, growing businesses, or improving marketing strategies – thorough research can provide you with valuable insights into best practices. By merely focusing on this research and reporting aspect, you can carve a niche for yourself as an expert.

2. The Results Maker

The prominent role that complements your research is becoming a results maker. You bolster your credibility if you can get results based on your gathered knowledge. Your real-life experiences and extensive research provide you with an invaluable asset – perspective. When you can provide practical advice or strategies that yield results, your value as an expert goes up.

3. Role Model

Our industry in the expert space got away from service. If you can always stay on the service side of this business and not the selfish side of this business, and you focus on doing things with purpose and you lead. The expert space right now needs a whole new empire of leaders. Ultimately, be a great person, and people will follow you. They’ll believe in you. They’ll buy from you and you will serve them.

Conclusion

The process of positioning yourself as an expert is multifaceted. You need to take on the roles of a researcher, a reporter, and a results maker and be a role model. So, delve into your area of interest, keep your finger on the pulse of trends and best practices, and start creating results to position yourself as an influential expert. Because when you position yourself right, the market won’t hesitate to pay for your wisdom.