The marketing method of the Celebrity Educator is to teach them before selling!

You create fascinating teachings and try to reach many people with the help of your website and social media platforms. These teachings can take the form of an article, an e-book, audio, video, and webinars are the best options for delivering free content. If you allocate a larger budget to marketing, consider organizing free or affordable workshops.

New individuals become familiar with you through these teachings and are amazed by your free content. They quickly think to themselves: if the free content of this educator is so good and valuable, then I must purchase their paid products to thrive even more!

The Quality of Your Free Content!

The quality of your free content must be excellent! Never think that because these teachings are free, there’s no need to pay attention to the quality of the content or how it’s delivered. Some educators only publish ordinary and worthless content for free.

Celebrity Educator dedicates a significant amount of time and energy to producing free educational content because they know that this free content shapes students’ perception of the educator.

If your free educational content doesn’t attract students, you will never succeed in selling your products and services. I will provide much more explanation about this topic in Chapter Five.

1000 True Fans

Kevin Kelly published an article titled “1000 True Fans” a few years ago. The article’s central idea was that experts only need 1,000 true fans to become successful. His research shows that 1000 fans who trust us can make our business successful.

So, in marketing, it’s better to focus on audience quality. What makes an audience join our community of true fans?

The most crucial factor is the quality of our excellent and accessible teachings. I explained this point to emphasize the importance of producing high-quality and free content, which can quickly lead you to success.