If you are an expert, let others use your expertise and experience! Suppose you are a good programmer, painter, graphic designer or cook. You might even earn money this way. A very valuable source of income for you is teaching the same things you know and are doing right now.

There is no need to change your job and become a teacher! Maybe you can produce one or more educational products and sell these products along with your work.

If you want to create your first educational product, spend about an hour answering the following questions carefully. So let’s start.

 

1. Which audience is the Infoproduct suitable for?

In this question, you must carefully specify the target audience of the educational product. These audiences can be students, employees, entrepreneurs, managers, etc. By knowing the audience in detail, it is possible to provide them with an educational product tailored to their needs.

It is more difficult to produce and sell products that will benefit everyone. Even if your training topic is useful for everyone, try to select a specific group and design the product for these people.

 

2. Which audience needs does this product meet?

People go to educational products to meet a specific need. For example, some audiences need specialized skills training and others need general skills training and knowledge enhancement. By accurately understanding the needs of the audience, it is possible to provide a suitable educational product for them. You can find the needs from the questions they ask on social media and elsewhere.

 

3. What exactly is the topic of the Infoproduct?

After identifying the needs, choose one of them to be the subject of your product. The subject of the product is different from its name. You will choose the product name later. General educational products receive less attention. To identify the subject of the product, ask yourself: “What does my product exactly solve the need of the audience?” Or ask: “What question exactly does my educational product answer?”

 

4. How much demand is the subject I chose?

Choose a topic that is trending right now. If you go for something special that requires a lot of effort to introduce, you will most likely fail.

Investigate the market, competitors and audience needs to choose a product with high sales potential.

 

5. Is the topic of the Infoproduct approved by experts and other teachers?

Address topics that others are talking about right now. For example, when thousands of people are talking about artificial intelligence, the topic of this training has been approved by lecturers and experts, and less persuasion will be needed.

 

6. What format should the main part of the training be?

This question is related to the type and form of the educational product and it can include different formats such as video, podcast, e-book, etc. Video and audio tutorials are usually more popular.

 

7. How diverse and practical should the product content be?

For example, if the training product is designed to teach specialized skills, are things like practical examples, checklists, and exercises included? Maybe it is better that the whole content is not of the same genre. For example, along with some educational videos, there should be a supplementary e-book and…

 

8. What are the topics of this training?

Design product headlines with the help of Google search or artificial intelligence and according to your own experiences. You don’t have to go into all the details. The general headings are enough to get you started.

 

9. How long should the training be?

According to the subject you choose, how long should the training be so that it is not boring and not too short? For example, if you make programming training and the duration of the course is only 2 hours, many people will not buy this product.

Ask yourself how much time is required for the audience to learn and acquire the required skills? Then you may come to the conclusion that, for example, the training will be 8 hours and one hour of it will be available to the audience every week.

Of course, you can’t guess the exact time before production starts. A rough estimate is sufficient.

 

10. Where will the product be produced?

If the product is video, decide where it will be recorded. Maybe you want to go to the studio. You can even get help from friends who have a work place or a suitable place to record training. Of course, the best situation is to have a suitable place to produce products whenever you want. If the product is audio, you need a quiet place.

 

11. Will the product be produced at once or session by session?

Your first educational product can be very simple and concise; But maybe your field is such that it needs to be detailed and long. In this case, you should decide to produce a session and after getting feedback from the audience, the next session will be produced.

 

12. What amount is required for the design and production of this Infoproduct?

It should be carefully checked how much investment is needed for each stage of the process of producing and providing an educational product.

Maybe keep it simple to start and produce the tutorial with your own mobile. If you want to work more professionally, maybe rent a camera and equipment. Of course, you can borrow the necessary equipment from your friends.

 

13. How will the educational product be delivered?

Decide whether the content will be delivered online or delivered physically. If you have a website, your job is simple. If not, you can use sites like Spotplayer.ir. Just upload your tutorial on this site and ask the audience to download the necessary video player. Then you can create a license for each audience so that the audience can watch the movie.

Of course, you can use free sites like Google Drive and provide the download link to buyers.

 

14. Does the Infoproduct need support?

If your training is such that questions will arise and need to be answered, you should think about this issue. For example, consider a Telegram ID or Instagram account for this purpose and announce this to buyers. Also, decide how many days they can get support after purchasing the product.

 

15. What is the production calendar of this product?

It usually takes about 3 to 5 hours to produce an hour-long educational video; Of course, it only means production. You must have prepared the materials in advance. Make a reasonable schedule so that you can produce the first educational product in the shortest possible time.

 

16. What is the difference of this Infoproduct?

If all the content of your product is in other places, the audience will not feel good. You should add your own experiences and stories, specific examples, etc. to make the product stand out.

 

17. What is the price of this Infoproduct?

Your goal is not to make a huge profit from your first educational product. Think more about your reputation and set the price in such a way that the audience will have a good attitude towards you by using the product.

 

18. Where will I advertise the product?

Check which marketing methods are suitable, such as advertising on social networks, blogging, sending emails, advertising on related sites, advertising on Telegram channels. It should also be carefully considered how to reach the audience and the target market and how to communicate with them. For example, maybe you advertise on a certain site where your audience is exactly there.

 

 

Good luck